Targetting Medical Tourists in curative Ayurveda, The BCG Healthcare today announced the launch of its new Ayruveda brand 'Veda Vaidyasala'.
The group's plans are to revive the Kayakalpa treatment, set up a Rs 12 crore Ayurvedic medical college, preferably in wynad, and scale up operations in the homeopathy sector.
For the first time in Kerala, BCG has introduced 'Rasayana Kuti' and 'Soothika' treatments under the new brand to popularise the age old treatment system.
The group had earlier launched ARTH (Advanced Research and Treatmetn through Homeopathy).
The group's aim was to popularise the ayurvedic treatments and make kerala a most sought after destination for curative Ayurveda, BCG Healthcare Managing Director, Rekha Babu, told reporters here.
The 'Rasayana kuti' treatment is meant for rejuvenation and geriatric care, Veda Vaidyasala chief medical officer, Dr Kumar G said. The treatment is done for 21 days to a month in a hut that would be built as per vastu norms. It would control even air and light as per treatment norms.
In 'Soothika', post delivery care would be provided for mother and child. The plans are to set up multiple centres for 'Soothika' where in patient treatment facilties and community outreach programmes would be held.
A special hut with 3 partitions has been set up at Palarivattom in the city. Cultured soil from river valley, herbs, specially laid floor and corridors and bathing area are all prepared as per the traditional requirements of the treatment.
There are also plans to conduct surgical procedures for ailments like piles.
The Veda Vaidyasala will also conduct research in the field of Ayurveda and scientific documentation to preserve the traditional treatment methods for the future. It has already launched research to use Kayakalpa to treat cancer, AIDS, Alzheirmer's, dementia, hemophilia, sicle cell anemia and Parkinson's, Rekha Babu said.
The company has set up 7 centres of ARTH within four months of its launch and plans to expand by setting up another 45 centres in the next few months in the state and outside.
BCG Healthcare was in advanced discussion with a corporate hospital group to set up a rs 110 crore modern medical hospital in kerala, she said.
Source:The Economic Times
The group's plans are to revive the Kayakalpa treatment, set up a Rs 12 crore Ayurvedic medical college, preferably in wynad, and scale up operations in the homeopathy sector.
For the first time in Kerala, BCG has introduced 'Rasayana Kuti' and 'Soothika' treatments under the new brand to popularise the age old treatment system.
The group had earlier launched ARTH (Advanced Research and Treatmetn through Homeopathy).
The group's aim was to popularise the ayurvedic treatments and make kerala a most sought after destination for curative Ayurveda, BCG Healthcare Managing Director, Rekha Babu, told reporters here.
The 'Rasayana kuti' treatment is meant for rejuvenation and geriatric care, Veda Vaidyasala chief medical officer, Dr Kumar G said. The treatment is done for 21 days to a month in a hut that would be built as per vastu norms. It would control even air and light as per treatment norms.
In 'Soothika', post delivery care would be provided for mother and child. The plans are to set up multiple centres for 'Soothika' where in patient treatment facilties and community outreach programmes would be held.
A special hut with 3 partitions has been set up at Palarivattom in the city. Cultured soil from river valley, herbs, specially laid floor and corridors and bathing area are all prepared as per the traditional requirements of the treatment.
There are also plans to conduct surgical procedures for ailments like piles.
The Veda Vaidyasala will also conduct research in the field of Ayurveda and scientific documentation to preserve the traditional treatment methods for the future. It has already launched research to use Kayakalpa to treat cancer, AIDS, Alzheirmer's, dementia, hemophilia, sicle cell anemia and Parkinson's, Rekha Babu said.
The company has set up 7 centres of ARTH within four months of its launch and plans to expand by setting up another 45 centres in the next few months in the state and outside.
BCG Healthcare was in advanced discussion with a corporate hospital group to set up a rs 110 crore modern medical hospital in kerala, she said.
Source:The Economic Times
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