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Thursday, 23 September 2010

Traffic calming: Cambridge, Mass. issues yoga-printed parking ticket envelopes

Figuring that often irate parking ticket recipients could use a little calming — or, at the very least, diverting until the meter guy can get away — Cambridge, Massachusetts has issued 40,000 ticket envelopes printed with yoga postures.
Part of a public art project, the tickets include the “citation salutation” (a municipal reworking of yoga’s sun salutation). The artist behind the yogic notifications, Daniel Peltz, imagined “a more peaceful exchange between Parking Control Officers and drivers being ticketed.”
But, instead of inspiring some deep, pranayama-style breathing, the tickets are making some Cambridge motorists feel rather un-zen:
“Find out how much money it cost,” Andrew Buote, recipient of a $95 ticket, told the Boston Herald. “That’s how much money they wasted.”
“I don’t think it’s working,” another told the paper. “I don’t like it. There’s no way to like it.”


 

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