To promote Wellness Tourism as a niche tourism product and encourage wellness activities, the Ministry of Tourism (MoT) has announced incentives for National Accreditation Board for Hospitals & Healthcare Providers (NABH) accredited wellness centres and Ayurveda hospitals. According to a media release, NABH, a constituent board of the Quality Council of India (QCI) provides accreditation to Ayurveda hospitals and wellness centres including spas, Ayurveda centres, Yoga and naturopathy centres, fitness centres, skin care centres, etc.
Commenting on the incentives, Dr. Girdhar J Gyani, Secretary General, Quality Council of India (QCI) and CEO, NABH, said that the initiative by the Ministry of Tourism to provide incentives for NABH accredited wellness centres and accredited ayurveda hospitals will give a tremendous boost to the NABH’s wellness accreditation programme. “Wellness is a part of the Indian culture and has become a global trend. As such, it is essential for destinations here in India to create unique travel experiences that are holistic in nature. It is time that we realized our strength and used it to our advantage.”
Some of the incentives for the accredited entities are:
Commenting on the incentives, Dr. Girdhar J Gyani, Secretary General, Quality Council of India (QCI) and CEO, NABH, said that the initiative by the Ministry of Tourism to provide incentives for NABH accredited wellness centres and accredited ayurveda hospitals will give a tremendous boost to the NABH’s wellness accreditation programme. “Wellness is a part of the Indian culture and has become a global trend. As such, it is essential for destinations here in India to create unique travel experiences that are holistic in nature. It is time that we realized our strength and used it to our advantage.”
Some of the incentives for the accredited entities are:
- Being featured on the Incredible India website.
- Being linked to an accredited centres website from the listings.
- A NABH Mark of Excellence and a MoT approved logo.
- Listing of accredited wellness entities on Incredible India stalls in approved national and international wellness and spa conferences.
- Eligibility to participate in Ministry of Tourism publications and road shows.
- Financial support for all accredited centres up to Rs six lakh per year from the MoT for participation in international Wellness Tourism events duly identified and approved under the existing guidelines for Market Development Assistance (MDA) Scheme for Wellness Tourism Service Providers (WTSP). Under this, financial assistance would be permissible on travel expenses by air from India to any other country and by air/rail from one country to another, in economy excursion class fair and/or charges of the built furnished stall, electricity and water charges etc. subject to a maximum of 75 per cent of the total expenditure or Rs.2.00 lakh, whichever is less to WTSP. Up to three visits for two persons from accredited wellness centres and AYUSH Hospitals to participate in international events can be supported by MoT i.e. up to six lakh per year.
- For Domestic events, four seminars/events in a financial year will be sponsored by MoT with a ceiling of Rs 10 lakh each on a 50:50 sharing basis. Further, for developing publicity material, MoT would be providing financial assistance of 67:33 sharing basis to accredited wellness centres subject to a ceiling of Rs 50 lakh a year.
- All the accredited entities would be eligible to apply for the annual National Tourism Awards under the Wellness & Spa category.
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