A mantra worth marketing?

It is common knowledge that Ayurveda has been in practice in India for the last 3000 years. Yet, the popular mode of diagnosis in this country is generally allopathic. However, with growing awareness about the benefits of alternative medicine and possible side effects of allopathic drugs in more and more people, one sees a renewed interest in our traditional methods of treatment and healing. It is then at an opportune time that the Government has commissioned a first-ever status report on Indian medicine and folk healing. The report, funded by the Department of Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homeopathy (AYUSH) under the Ministry of Health and Family Welfare, has recently been submitted to the Union Health Minister Ghulam Nabi Azad, strongly suggesting the establishment of a high-level commission to propagate and globalise Ayurveda. The report, over 300 pages long gives the example of China suggesting our Government “study and document” how China has succeeded in doing so with their traditional medicine.
To drive home the point, the report compiler, Shailaja Chandra, former Secretary, Department of AYUSH, and former Chief Secretary of Delhi Government, has called for “establishing a high-level Commission like the L.M. Singhvi Commission, which addressed issues related to NRI/PIOs.” The mandate should be to follow a promotional plan for our traditional medicines akin to that of Traditional Chinese Medicine (TCM), charted out by China since 1972, primarily for Acupuncture and herbal medicine.
“The website of the U.S. National Institute of Health (NIH) and the National Center for Complementary and Alternative Medicine (NCCAM) indicate that TCM is widely used in the United States. According to the 2007 National Health Interview Survey, which included questions on the use of various Complementary and Alternative (CAM) therapies, an estimated 3.1 million U.S. adults had used Acupuncture in the previous year,” says the report, a copy of which is with The Hindu Metro Plus. Chandra, in the report, also mentions that the U.S. Government-recognised Accreditation Commission for Acupuncture and Oriental Medicine (ACAOM) accredits schools that teach Acupuncture and TCM. “About a third of the U.S. states that license acupuncture require graduation from an ACAOM-accredited school.”
Panchakarma
The status report has particularly called for positioning Panchakarma like Acupuncture. “There is a need to reposition Panchkarma as a recognised therapy for muskulo-skeletal and neurological problems including rheumatoid arthritis, Parkinsonianism and in Behavioural Science. A beginning could be made by demonstrating Panchakarma procedures on veterans suffering from post-trauma stress disorder to be observed by Veteran Affairs Department of U.S. Defence. Were a high-level policy decision to be announced — for example if Indian Railways as the biggest employer in the public sector recognised Ayurvedic treatment for insuring accident cases, it would instil confidence,” it says.
“Our missions abroad stock few CDs and leaflets here and there but efforts to market Indian medicine have been lack-lustre and unconvincing.”
Among other suggestions, the report, compiled after an exhaustive research spanning close to a year, puts the thrust on research in Ayurveda. “Only clinical outcomes published in international journals would lead to recognition of Ayurveda. The ground reality is that there is no legal scope to practice Ayurveda in most countries, primarily because of a lack of credible research.” This has necessitated the need to study and document the policies and strategies that China adopted over the years for globalisation of TCM.
Significantly, the report calls for the need to offer postgraduate interdisciplinary training to modern scientists to increase the dialogue between Ayurveda and modern science. While lauding the efforts of the Kerala Government in promoting Ayurvedic Tourism, Chandra also highlights the fact that the influential American Medical Association is “hugely exercised about heavy metal content in Ayurvedic formulations.”
“The issue alone is enough to distort the globalisation discourse for a very long time. It already occupies centre-stage on the NCCAM's website on Ayurveda. The situation demands that massive attention be paid to GMP (Good Manufacturing Practice) and testing for heavy metals and impurities, without which few will take us seriously.”
The report, made with “a focus on benefits that the systems have given to the public”, ends with the submission, “The 12th Five year Plan is on the anvil. The time is to act now.”
Source:The Hindu