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Friday, 26 July 2013

Himalaya launches ‘Livline’ campaign for creating awareness on liver care

The Himalaya Drug Company has launched ‘Livline’, a national public health campaign for creating awareness on liver care.
Liver disease is among the top ten killer diseases in India, with lack of awareness being a strong reason for its high incidence. In an effort to spread greater awareness on liver health, Himalaya, through its campaign Livline, will travel across the country, addressing people on the importance of liver care.
The central theme of the Livline Campaign is “It’s your liver. Keep it healthy”. Himalaya along with the help of local doctors will take this message out to the public through innovative means. In its first phase, Livline will travel to over 300 cities across different states and conduct 550 Hepatitis awareness programmes. The Livline Campaign will aim to reach out to over 50,000 people in the first year of operation. In the second year, the program will target 100,000 people across the country.
In Karnataka, the Liveline campaign will be conducted in Bangalore, Belgaum, Bellary, Davangere, Gulbarga, Hubli, Tumkur, Shimoga, Mysore and Mangalore.
Speaking at the launch of the campaign, Dr. Rangesh, head - Drug Discovery, The Himalaya Drug Company, said “We have observed that in 90 per cent of cases, people are unaware that they have a liver disease. Diagnosis happens at a very late stage due to this lack of awareness. We conceptualised the Livline campaign with the objective of spreading awareness on how to care for the liver, how to identify symptoms, what constitutes high risk behaviour and suchlike. The programme will spread the message of preventive and protective care. We have associated with local doctors across cities to help us conduct these programmes and raise awareness for liver health. This is a pan-India initiative with an aim to double our reach year on year.”


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