India’s Craze for Ayurveda Is Producing Billionaires
A yoga teacher clad in white robes and often seen meditating on the banks of the Ganges is the latest to join the billionaires club in India.
But Acharya Balkrishna is no ordinary yoga teacher. He controls Patanjali Ayurved Ltd., the consumer-products company founded by his guru, Baba Ramdev, and whose Ayurvedic soaps, shampoos and food supplements are increasingly becoming staples in middle-class Indian homes. Indians’ craze for the company’s Ayurvedic formulations has seen Mr. Acharya’s net worth skyrocket to $3.8 billion, according to Hurun’s India Rich List for 2016. That puts him at number 25 in Hurun’s list of richest Indians, ahead of industrialists like Ratan Tata, Adi Godrej and Anand Mahindra.
Such is the demand for Patanjali, which sells creams, cleaners and hair conditioners rooted in Ayurveda, India’s traditional system of medicine, that the world’s biggest consumer-products makers are tweaking their products to compete. India’s traditional system of medicine encourages therapies like yoga and believes everything from the common cold to diabetes can be fixed by certain herbs, foods and oils.
Colgate Palmolive last month launched a toothpaste flavored with basil, clove and lemon. L’Oréal SA in June launched a new range of shampoos infused with eucalyptus, green tea and henna, an Indian herb Patanjali also packs in its shampoo. Unilever PLC recently purchased an Ayurvedic hair-care company.
Mr. Balkrishna is a reclusive figure next to Mr. Ramdev, one of India’s best-known yoga teachers who founded Patanjali in 2006 and has since transformed it into a multi-million dollar consumer goods empire. Mr. Balkrishna controls the business because Mr. Ramdev has sworn off most trappings of wealth. Click here to read The Wall Street Journal’s interview with Mr. Ramdev and for a tour around Patanjali’s manufacturing facility.
Messrs. Ramdev and Balkrishna are regularly seen practicing yoga on the banks of the Ganges in Haridwar, the Hindu holy city where Patanjali is based and where they run an ashram.
Ayurveda has produced other billionaires, too. The Burman family which runs Dabur India, another consumer-goods maker that draws inspiration from traditional Indian medicine, is 13th on Hurun’s India rich list.
Mukesh Ambani, the chairman of Reliance Industries, is the richest Indian with a net worth of $24 billion. Dilip Shanghvi, who heads generics-drug maker Sun Pharmaceutical Industries, is second with $18 billion in his kitty.