Traditional medicinal forms such as Ayurveda, naturopathy, massage, acupuncture and acupressure are finding takers in corporate India, a survey reveals. The study by industry body Assocham reveals that over 72% of corporate employees are switching over to ayurvedic treatments like naturopathy, massage, acupuncture and acupressure due to demanding schedules. Over 200 respondents participated in the survey from across industrial sectors.
"The demand for homeopathy and ayurvedic medicines has increased in the last few years and for ailments such as respiratory diseases, fever, skin diseases, viral infections, asthma and allergic disorders, people are choosing the traditional way of treatment," says Assocham. Respondents also felt that homeopathy and ayurveda are more personalized treatments with greater one-on-one interaction between the patient and the physician. The dependency on Ayurvedic medicine has gradually improved for lifestyle diseases such as migraine, stress, obesity, and asthma.
However in case of medical emergencies, allopathy treatment is preferred with 79% of the people opting for such treatments while only 20% opt for ayurvedic based treatment. According to theWorld Health Organization (WHO), more than one billion people are using herbal medicines, and in India, more than 65% of people in rural areas use such medicinal plants and Ayurveda as part of their primary health care needs requirements.
Source:TNN
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