Demanding work hours and high stress levels are prompting more and more employees of India Inc to seek ayurvedic treatments like naturopathy, massages, acupuncture and acupressure instead of allopathic solutions, a survey says.
At least 72 per cent of surveyed that comprised corporate employees in cities like Mumbai, Chennai, Delhi, Bangalore, Kochi, Kolkata, Ahmedabad, Pune, Hyderabad, Chandigarh and Dehradun favoured ayurvedic methods to treat their ailments. Delhi ranked first, followed by Mumbai, Kochi, and Bangalore as those leading the trend.About 200 employees each were selected for the survey by business chamber ASSOCHAM from 18 sectors, majority of them being from the IT and BPO industries.The exercise revealed that youngsters are putting their faith on the alternative Indian system of medicines such as Panchkarma treatments, homeopathic and ayurvedic medicines, largely due to their lack of side effects.DN Sharma, a naturopathic expert, said: "The change in lifestyle we are witnessing has also changed the trend of diseases, both major and minor, including mental disorders. Since so far there are no allopath-based drugs to treat these lifestyle ailments, ayurvedic treatments are better options as they pose no side-effects."Such treatments are also useful for treating micro-wave exposure such as radiation emitted from cell phones, TVs and electronic items like microwave ovens, the member (naturopathy) from the Open University Health Science, Uttarakhand said.Some of the major treatments in ayurveda and spa centres are rejuvenation programmes and therapy (rasayana chikitsa), body immunisation and longevity treatment, body sudation (sweda karma), panchakarma treatment, and shirodhara treatment. But, the basic panchakarma treatment can help treat all kinds of illness, when accompanied with proper food intake.Little wonder then that over 65% of the respondents said that ayurveda medicines can treat them effectively and after seeing the amount of duplicate medicines and their side effects in allopathic treatments, they consider ayurveda a safer option.Over 68% people were found to be satisfied with efficacy of herbal drugs, as per the survey. In case of medical emergencies, 79% people opted for allopathic treatment, 20% favoured ayurvedic and only 1% people preferred homeopathy. In case of common ailments, 15% people backed allopathic treatment, 48% ayurvedic and 17% found solution in homeopathic medicines. About 10-12 % people knew use of house hold remedies, it added."With ayurveda, yoga, meditation, homeopathy and other such Indian systems of medicines, combined with the cultural tilt, India offers a range of services, which is unparalleled in comparison to any other country," pointed out DS Rawat, secretary general at the ASSOCHAM.
Source:The Pioneer
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