A Kerala government official has said that the two-day International
Business Meet (IBM) on Ayurveda being held at Kochi next week is
expected to bring a five-fold increase in the state's share.
"At present, the Indian ayurveda industry is worth Rs.10,000 crore of
which Kerala's contribution is about Rs.1,000 crore. We are aiming for a
five-fold rise in the state's share by 2020," said Aruna Sundarajan,
managing director of the state-owned Kerala State Industrial Development
Corporation.
The event beginning here Friday will be the meeting point of key
stake-holders from the industry to evolve a road map for harnessing the
global opportunities in the ayurveda business.
About 4,000 delegates from 22 countries, including ministers, top officials and CEOs will attend.
The meet is being organised as part of the Global Ayurveda Festival 2014.
"We see IBM as a platform to showcase this strength of ayurveda before
the business and entrepreneurial community and take ayurveda to the
global level," said Sundararajan.
The technical sessions at the IBM will cover export promotion, products,
services, wellness, research, education, quality standards, financial
and other support systems and medicinal plants cultivation.
Representatives from Singapore, Italy, Russia, the United Arab Emirates,
Kazakhstan, Nigeria, the Philippines and Sri Lanka will make
presentations on the opportunities in their respective countries.
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